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Marketing2025

Marketing Manager Salary in the USA

Marketing managers develop and execute marketing strategies to promote products and services. They manage campaigns, analyze results, and lead marketing teams.

Average Salary
$100,000
per year
Entry Level
$65,000
starting salary
Experienced
$100,000
mid-career
Senior Level
$140,000
top earners

Marketing Manager Take Home Pay

On the average Marketing Manager salary of $100,000, you would take home $78,736 per year ($6,561.33 per month) after federal tax and FICA.

Yearly
Gross: $100,000.00
$78,736.00
Federal Tax:-$13,614.00
FICA (SS + Medicare):-$7,650.00
Monthly
Gross: $8,333.33
$6,561.33
Federal Tax:-$1,134.50
FICA (SS + Medicare):-$637.50
Weekly
Gross: $1,923.08
$1,514.15
Federal Tax:-$261.81
FICA (SS + Medicare):-$147.12

Effective tax rate: 21.3%|Marginal rate: 22%

Marketing Manager Salary by Location

Marketing Manager salaries vary significantly by region. California and New York typically offer the highest salaries but also have higher costs of living and state income taxes.

New York
$120,000
+30% vs national
California
$115,000
+25% vs national
Texas
$95,000
+3% vs national
National Average
$92,000
baseline

Marketing Manager Salary Growth (2020-2025)

See how Marketing Manager salaries have changed over the past 5 years, including inflation-adjusted real growth.

Marketing Manager Salary Trends (5 Years)
Historical salary data from 2020 to 2025

+22.8%

Total Growth

+$18,542

Salary Increase

+4.2%

Annual Growth Rate

-1.2%

Real Growth (Inflation Adj.)

Year-over-Year Changes

20202021
$81,458$82,272+1.0%
20212022
$82,272$86,386+5.0%
20222023
$86,386$91,137+5.5%
20232024
$91,137$95,694+5.0%
20242025
$95,694$100,000+4.5%

Key Skills Required

Digital MarketingCampaign ManagementAnalyticsContent StrategyLeadershipBudgeting

Typical Qualifications

  • Marketing or Business degree
  • Marketing certifications
  • Proven marketing experience

Marketing Manager Career Progression

Marketing Coordinator
Marketing Manager
Senior Manager
Director of Marketing
CMO

What Does a Marketing Manager Do?

Developing marketing strategies
Managing marketing budgets
Overseeing campaigns and content
Analyzing campaign performance
Leading and developing teams

Industries Hiring Marketing Managers

Consumer GoodsTechnologyRetailFinancial ServicesAgency

Calculate Your Take Home Pay

Adjust the salary and see your personalized take-home pay calculation.

Your Income

Enter your salary details for 2025

$
$

✓ No state income tax

$0/yr

Pre-tax contribution (max $23,500 in 2025)

$0/yr

Pre-tax health savings (max $4,300 self / $8,550 family)

Take Home Pay

$78,736.00/year

78.7% of gross income

  • Gross Income$100,000.00
  • Taxable Income$85,000.00
  • Federal Tax-$13,614.00
  • State Tax (TX)-$0.00
  • Social Security-$6,200.00
  • Medicare-$1,450.00
  • Total Deductions-$21,264.00

21.3%

Effective Rate

22%

Marginal Rate

$100,000 Salary Insights

Compare your salary and understand your tax breakdown

$100,000 vs US Wages

Above US average

+68%

vs US Median

$40,460

Above Median

Where Your $100,000 Goes

Annual breakdown of your salary

Take Home78.7%
Federal Tax13.6%
Social Security6.2%
Medicare1.5%

401(k) Tax Benefits on $100,000

See how 401(k) contributions reduce your tax bill

Increase your 401(k) contribution to see potential tax savings. Max contribution for 2025 is $23,500.

Marketing Manager Salary FAQ

What is the average Marketing Manager salary in the US?

The average Marketing Manager salary in the US is $100,000 per year. Salaries typically range from $65,000 for entry-level positions to $150,000 for senior roles.

How much does a Marketing Manager earn in California?

A Marketing Manager in California earns an average of $115,000 per year, which is 25% higher than the national average.

What is the take-home pay for a Marketing Manager?

On the average Marketing Manager salary of $100,000, you would take home approximately $78,736 per year ($6,561.33 per month) after federal income tax and FICA taxes.