Digital Marketing Specialist Salary in the USA
Digital marketing specialists manage online marketing campaigns including SEO, PPC, social media, and email marketing to drive traffic and conversions.
Digital Marketing Specialist Take Home Pay
On the average Digital Marketing Specialist salary of $65,000, you would take home $54,114 per year ($4,509.46 per month) after federal tax and FICA.
Effective tax rate: 16.7%|Marginal rate: 22%
Digital Marketing Specialist Salary by Location
Digital Marketing Specialist salaries vary significantly by region. California and New York typically offer the highest salaries but also have higher costs of living and state income taxes.
Digital Marketing Specialist Salary Growth (2020-2025)
See how Digital Marketing Specialist salaries have changed over the past 5 years, including inflation-adjusted real growth.
+22.8%
Total Growth
+$12,053
Salary Increase
+4.2%
Annual Growth Rate
-1.2%
Real Growth (Inflation Adj.)
Year-over-Year Changes
Key Skills Required
Typical Qualifications
- Marketing degree (or equivalent)
- Google certifications
- Portfolio of campaigns
Digital Marketing Specialist Career Progression
What Does a Digital Marketing Specialist Do?
Industries Hiring Digital Marketing Specialists
Calculate Your Take Home Pay
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Your Income
Enter your salary details for 2025
✓ No state income tax
Pre-tax contribution (max $23,500 in 2025)
Pre-tax health savings (max $4,300 self / $8,550 family)
Take Home Pay
$54,113.50/year
83.3% of gross income
- Gross Income$65,000.00
- Taxable Income$50,000.00
- Federal Tax-$5,914.00
- State Tax (TX)-$0.00
- Social Security-$4,030.00
- Medicare-$942.50
- Total Deductions-$10,886.50
16.7%
Effective Rate
22%
Marginal Rate
$65,000 Salary Insights
Compare your salary and understand your tax breakdown
$65,000 vs US Wages
Above US median
+9%
vs US Median
$5,460
Above Median
Where Your $65,000 Goes
Annual breakdown of your salary
401(k) Tax Benefits on $65,000
See how 401(k) contributions reduce your tax bill
Increase your 401(k) contribution to see potential tax savings. Max contribution for 2025 is $23,500.
Related Marketing Salaries
Digital Marketing Specialist Salary FAQ
What is the average Digital Marketing Specialist salary in the US?
The average Digital Marketing Specialist salary in the US is $65,000 per year. Salaries typically range from $45,000 for entry-level positions to $95,000 for senior roles.
How much does a Digital Marketing Specialist earn in California?
A Digital Marketing Specialist in California earns an average of $75,000 per year, which is 25% higher than the national average.
What is the take-home pay for a Digital Marketing Specialist?
On the average Digital Marketing Specialist salary of $65,000, you would take home approximately $54,114 per year ($4,509.46 per month) after federal income tax and FICA taxes.